What is CPC,

CPC stands for "Cost Per Click". It is a common advertising metric used in digital marketing to measure the cost that an advertiser pays for each click on their ad.

In a CPC advertising campaign, the advertiser typically sets a maximum bid amount that they are willing to pay for each click. Advertisers can bid on keywords or target specific audiences, and the cost per click can vary depending on factors such as competition, ad placement, and targeting criteria.

CPC is a popular metric because it allows advertisers to track the effectiveness of their ad campaigns and optimize their advertising spend to maximize ROI (return on investment).